Matthew Williamson is evolving, becoming more accessible than ever. His woman is moving well beyond the red carpet and party circuit: she’s in the park, on the street, running errands and generally ballin’ around town.

Williamson’s trademark for nearly 15 years has been bright and saturated colors, large-scale prints, hand embroidery and refined, bohemian style. Notably, the designer shifted from India-centric style to an obvious Japanese inspiration for Resort 2012. Now, with MW Matthew Williamson, he formally diffuses the designer tier, conceiving a full, 250-piece collection. Intended for younger audiences, albeit with a mature style sensibility, the Fall 2011 debut incorporates psychedelic patterns, animal prints and metallic hues.

The British designer, a Central Saint Martin’s graduate and former Pucci designer, has established a hungry client base beyond his well known cache of celebrities like Sienna Miller, Jade Jagger and Kate Moss. Williamson has proven to be a draw across low, mid or high markets via collaborations for H&M, Macy’s, Swarovski, Bulgari, Linda Farrow, Charlotte Olympia and Bedenhams.

Further additions to the Matthew Williamson universe, like menswear and bridal, are rapidly shifting the brand into a full lifestyle vision. As shot by photographer Olivia Beasley, Williamson’s girl is a city girl—she’s thoughtful, comfortable in her own skin and seeking solidarity by recharging among nature. And, most importantly, she remembers that temperament throughout daily life. —Michael Cohen

MW Matthew Williamson orange abstract print chine jersey body and orange abstract print chine jersey twist skirt, Charlotte Olympia red velvet ‘cat’ pumps

MW Matthew Williamson navy roll neck military knit and oversized floral cotton prom skirt, Charlotte Olympia rent patent mary-janes with ivory heel

MW Matthew Williamson cream beetle print silk utility shirt and blue washed nappa flare leather skirt

MW Matthew Williamson grey and fluro farlisle jacquard cropped cardigan, roll neck jumper and scarf, Cheap Monday stretch tie-dye jeans, Charlotte Olympia turquoise court shoes with gold cat motif

MW Matthew Williamson pink and blue floral cotton shift dress

STYLING BY Sabrina Henry

Hair Selena Middleton
at Soho Management
using Kevin Murphy
Makeup Thom Ticklemouse
at Soho Management
using Lancome
Makeup Assistant Lucie Oliver
Model Danielle Copperman
at Select Models
Assistants Dominic Hawgood, Alex Pavlou