Chanel: Where Beauty Begins

LE LIFT CREME FINE

Chanel, whose quilted handbags and beauty trends are obsessed over worldwide, has done it again with their latest beauty formula: LE LIFT Firming – Anti-Wrinkle Cream.

After conducting 12 years of research the fashion house was able to isolate a powerful molecule in the Edulis plant, dicaffeoylquinic acid. Chanel researchers developed a compound from the plant included in LE LIFT that is fifty times more potent than the original molecule. LE LIFT promotes skin elasticity and helps to refine skin, visibly impacting firmness, smoothness, tone, and reducing wrinkles after four weeks.

Actress and former model Diane Kruger has been enlisted by the House of Chanel to be the face for LE LIFT’s advertising campaign called “Where Beauty Begins.” Kruger is no stranger to the House; she was the face for their ALLURE fragrance in 1996 and was even photographed by Chanel’s head designer and creative director, Karl Lagerfeld, in the 2007 advertising campaign for the Paris-Biarritz handbag.

Krueger explains her connection with LE LIFT: “The skincare products are focused on sensorial pleasure—the desire to care for your skin with no constraints—without emphasizing the scientific feats.” She continues, “I convey the message that Chanel makes life more beautiful, while freeing oneself from conventions.”

This is exactly the message Chanel is looking to relay. According to their ad campaign “Beauty by Chanel,” it’s not only the end result that matters, “but rather the beginning of an experience that is personal to each woman.”

Chanel understands that when it comes to skincare regimens, women have different needs. That’s why LE LIFT comes in three textures to work with all skin types: CRÈME FINE is the lightest and airiest formula; CRÈME is heavier than CRÈME FINE but still soft and lightweight on the skin; and CRÈME RICHE is the most buttery. The 1.7 oz. bottles are priced at $165 each and are available at Chanel counters and at chanel.com.

Text by Joey Gonzales

THE SPRING FASHION ISSUE

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