
Over the rolling hills of San Francisco, the streets are teeming with young artists and style innovators. Forget those images of gangling long hair and oversized tie-dye tees the city once conjured. San Francisco is vibrant with original style. Strolling past Victorian-inspired architecture, soma explores the districts that are sf’s whimsically unique hubs of street [...]

Text by Hillary Latos Photography by Matt McAlpin Twice a year New York City kicks off the Fashion Week circuit with the old and new guard unveiling their new collections. In the spirit of the Fashion Issue, SOMA catches up with attendees in and around the Bryant Park tents, the epicenter of the Fall 2009 [...]

In the spirit of our Oscar month film issue, SOMA asked several up-and-coming auteurs about their relationships with cinema. 1 What’s your favorite recent film? 2 What’s the last film you saw? 3 Who’s your favorite director? 4 What’s your favorite film genre? 5 What do you love about movies? Photography by Laura Hollabaugh Caveh [...]

Text by Isis Ebony Copeland Photography by Miguel Starcevich The best things in life come from Los Angeles—Movies, Music and Fashion. SOMA sought out some of LA’s most creative to discuss the economy, president elect Barack Obama and new years resolutions. 1 How do you feel about the state of the economy? 2 How is [...]

Text by Rosa Maria Bertoli Photography by Natalia Cazzola Dolce In a search for some festive chill, SOMA flew to Milan, Italy’s capital of cool—and of extremely cold temperatures. We were able to catch up with a bunch of local fashion insiders who didn’t only express their ideas on current economy and politics, but were [...]

The last days of pleasant fall weather brought San Franciscians (and their canine best friends) out on the streets to show off their personal styles and pedigrees. SOMA caught up with the dogs in order to find out what they think about their pet-obsessed owners. Photography by Rhiannon Nicole Anderson 1 What fashion accessory does [...]

As fashion week partied its way into London, SOMA caught up with off-catwalk birds and blokes to talk about style and the perks of hosting all those tents. 1 What’s the first thing you notice about someone? 2 What do you like most about yourself? 3 What is your style trademark? 4 If you could [...]

One tiny population with many creative minds makes Oslo Fashion Week a stylish destination. SOMA captures individual styles during Fashion Week where fashion enthusiasts are showing that trends begin on the street. 1. Define fashion 2. Who is your favorite designer? 3. What’s your favorite fashion decade? 4. Where do you get your sense of [...]

Meet the TBWA/Chiat/Day’s Media Arts Lab. They design the advertising for one of the most design-obsessed and ubiquitous brands on the planet: Apple Computer. SOMA visited a few members of the team around their Los Angeles office. 1 If you could redesign an everyday object, what would it be? 2 What is your favorite product or [...]

The musicians featured below hail from the Big Apple, one of our favorite cities in the world. These rockers share their favorite music, thoughts on touring and stage style. The stage is where they make people go crazy, sweat like crazy and most importantly, rock out like crazy. 1 What do you think about when [...]

Oslo might not be Europe’s largest metropolis, but then again, that’s part of its charm. For the Travel issue, SOMA trekked over the green hills and open skylines that surround Norway’s capital to find some of the hidden secrets of the “City of Tigers.” 1. Where do you go to find yourself? 2. What do [...]

Ohiogozaimas! from the streets of Tokyo, fashion capital of the East. Kids from Tokyo take the streets seriously – it’s the concrete runway to some of the most eccentric styles in the world and American pop stars duly take note. SOMA stops fashion forward Tokyoites to hear what they have to say about city life and [...]