1. When you dress, are you more likely to choose comfort or style? 2. Have you ever bought something based on package design? If so what? 3. What’s your favorite font or typeface? 4. What’s your favorite color combo? 5. Do you have a favorite logo and if so, what?
Serena Dykman
1. Style
2. Yes, home goods
3. Courier
4. Pale blonde and electric blue
5. Diesel’s logo
Brendon James
1. Depends on the day
2. Foods and beverages
3. Comic Sans
4. Red and black
5. The Misfits logo
Katia Peragine
1. Style
2. Body products, French soaps, things like that
3. Times New Roman
4. Black and Black
5. Rag and Bone’s logo
Casey Milbrand
1. Comfort with color and/or patterns
2. Bushels of lavender! Its scent is an
invisible package. Gets me EVERY time!
3. Blueprint
4. Blue and green
5. The Brooklyn Roasting Company logo
Melissa Lopez Leach
1. Both
2. Wine!
3. None
4. Black and red
5. Coco Chanel; reminds me of my
aunt who always wore Chanel No. 5
Andre Dettler
1. Comfort
2. A sex toy from Babes in Toyland
3. Default fonts; otherwise my clients
can’t open my illustrator files
4. Turquoise and grey
5. The LaMarzocco logo
Nadia Ayari
1. Style
2. No
3. Stencil
4. Combo of denim and cotton
5. I don’t have a favorite logo
Photography by Jena Cumbo