THE SPRING ISSUE
Posts Tagged ‘august 2006’
HELIO
Text by Robin Liss A startup funded in part by SK Telecom, Helio is targeting the young and upwardly mobile urbanite with fashion phones. The core concept in Helio’s pitch is that cell phones should be fashionable, an idea inspired by popular Korean cell phones. Helio has also attempted to bring over many of the […]
Hiruta’s Hot Wheels
Text by Matthew Nestel “I do not dream about cars. I do not have nice dreams,” confesses Shiro Yo Hiruta, idea man and president of Calty (a collapsed combo of “California” and “Toyota”). Calty Design Research, Inc., established in 1973, is a progressive in-house outfit for Toyota Motor, hubbed in sunny Newport Beach, CA, with […]
Cellphones from the East
While beige Zack Morris–brick cell phones might have been de rigeur two decades ago, today’s phone had better be sleek sexy and functional – which nobody does better than Japan and Korea. Both of these nations embrace the idea that a cell phone is more than a device – it’s an extension of one’s personality. […]
