Photography by Gregory Bertolini Sheathed in dappled and perforated copper material, the de Young Museum poses in Golden Gate Park like a finely tailored fashion icon. The re-opening of the avant-garde building, which was designed by the Swiss team of Herzog & de Meuron, and local architects Fong & Chan, marked a new unification of […]
Hello World! If you’re a frequent visitor to somamagazine.com, we’re sure you’ve noticed a lot of changes recently. Our new website is better than ever with tons of content from our archives being added constantly. We just got our Blog up and running and you should see lots of new content appearing here soon. Think of it as a way […]
San Francisco—The “City by the Bay” has always been home to a cast of characters — yuppies, hippies, socialites and vagabonds parade the streets in a modern day mix of a metropolitan medley. Comparisons are made between districts in every city, but in SF, the Mission and Marina are often cited as two of the […]
Now that we have seen the answers from the kids of the Mission District, let’s hear what the neighborhood on the bay has to say… 1. How long have you lived here? 2. Where are you from originally? 3. What is your opinion of the Mission? 4. What is your opinion of the Marina? Ann, […]
Mark Twain once said, “The coldest winter I ever spent was a summer in San Francisco.” With that said, this Street Pulse is a reflection of some of the hottest styles, for one of the hottest summers. Since lazy days at the park, bbq’s and travel are just around the corner we have asked the following […]
Known for its healthy obsession with all things design-oriented, San Francisco serves as home base for a wide variety of creative minds. SOMA took to the streets of the Barbary Coast to learn more about what keeps this small city on the forefront of design culture. 1 Why is design important? 2 What is your […]
We turn the spotlight to local homegrown faves. With Mom on their side, these up-and-comers share their favorite music, thoughts on touring and stage style. The stage is a sanctuary for harnessing energy, and contemplating weighty issues like pandemic viruses. 1 What do you think about when you’re onstage? 2 What does your mom think […]
Text by Natalie Shirinian San Francisco’s West End offers a fresh perspective in its extensive collection of women’s designer clothes, shoes and accessories. Sitting in the trendy Marina neighborhood of Chestnut Street, this upscale boutique features contemporary designs that have been edited to offer a unique shopping experience. West End’s buyers have traveled the world […]