Effie’s Heart

Vibrant, vintage spirit in modern day threads?

Sure, it’s tough to imagine bygone silhouettes for women today without a few unpleasant thoughts in tow: itchy, ill-fitting fabrics, muted color palettes, overbearing kitsch—ultimately, it’s just not the right look. But vintage enthusiasts hankering for a more current edge have found solace with indie fashion label Effie’s Heart.

Pieces like the empire waist, fluted hem Seven Year Skirt and the sweetheart neckline Jackie Dress reveal the effortless blends of much adored early 20th century style, re-imagined in colorful, comfortable jerseys and knits.

and designer Kimo Frazzitta accredits many inspirations to her charming yet fresh aesthetic. Her late Aunt Effie for one, whom the line pays homage to, embodies the balance of femininity, whimsy and liveliness behind the Effie’s Heart brand.

Additionally, armed with an extensive background in theatrical costume design, Kimo’s eye for translating timeless classic style into wearable everyday pieces makes Effie’s Heart an ideal Internet shop stop. And though some items (the flapperesque headpieces, for example) directly echo a flare inspired by the past, pairing them with the ruched Fiore Tights or the cranberry Collette blouse offset from period piece to subtle, classy throwback. Hot to trot, indeed.

– Jen Choi

For more info visit: www.effiesheart.com


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