Features
Conquer Pain with Love
Conquer Pain with Love

Altewai Saome top,and skirt Marimekko stockings, and earrings Finsk shoes Meshit top Högberg jacket Malene Birger skirt Gloves Stylist’s own   Dusty hoodie, and skirt with pants Maria Nilsdotter earrings \ Malene Birger shirt, and pants Reschia shoes Scarf costumized by stylist Patrik Guggenberger dress Oroblu socks Elias Högberg shoes Carin Wester blues Acne scarf, […]

The Audition
The Audition

Rob wears Casely Hayford jacket Paul Smith shirt Maison Martin Margiela trousers Robbie wears Band Of Outsiders Corduroy jacket @ Mr Porter Umit Benan sweater Nudie jeans Jed wears Evisu jacket BLK DNM t-shirt John Varvatos trousers Jed wears Dolce & Gabbana blazer @ Mr Porter Hugo Boss shirt Folk trousers Dr Martens boots Robbie wears […]

Urban Zen
Urban Zen

It’s just before midnight on a Wednesday, and Donna Karan is holding court at her daughter’s Tribeca restaurant, Tutto Il Giorno, playing hostess to a packed house of well-heeled guests dining on family-styleItalian cuisine; corporate titans, art collectors, supermodels and a few mega-celebrities fill the house. As she weaves through the tables, introducing herself, smiling […]

Cool Boutiques
Cool Boutiques

Fashion history is littered with iconic boutiques. Fiorucci, Mary Quant, Granny Takes A Trip, Hung On You, and perhaps above all, Biba—a ‘jumble sale in the pleasure dome of Kubla Kahn’ and 1960s hangout for Twiggy, The Rolling Stones, Brigitte Bardot, New York Dolls, David Bowie and Marianne Faithfull. Seemingly an age gone by, today’s […]

Screen Time for Equinox
Screen Time for Equinox

San Francisco has a deep and rich history in unique architecture. The current technology boom is a magnet for the culturally savvy entrepreneurs that make up SOMA’s core readership. Cue Equinox, whose latest 35,000 sq. ft. fitness club (its fourth in Northern California), opened this June in San Francisco on Union Street. “There has been […]

Arcadia
Arcadia

Photography Olivia Beasley Styling Georgina Hodson Just Cavalli jacket Trasparenze Gennifer-Bosco Tights Missoni roll neck Richard Nicholl skirt Orla Kiely for Clark’s shoes   Richard Nicholl jumper Toast coat Tara Jarmon hat Tessum scarf around hat   Carmen wears JW Anderson top, and skirt Pamela Mann tights Orla Kiely for Clark’s shoes Alexa wears Cacharel […]

The Proper Ornaments
The Proper Ornaments

Formed of a close partnership between Max Clapps and James Hoare (Veronica Falls), The Proper Ornaments formed in 2010, where they met a few years earlier in a vintage women’s clothing shop in Notting Hill. Hoare recalls, “I worked part time in the shop and Max and his girlfriend came in to steal clothes. She […]

Jim Marshall
Jim Marshall

A Tribute to an Iconic Image Maker When the world lost Jim Marshall in 2010, a part of history died—a part that lived on thorough the immortalized imagery of the artist’s subjects, many of whom served as the voices of a generation. Regularly photographing icons like Janis Joplin, Jimi Hendrix and Johnny Cash made Marshall […]

Future Stars of Film
Future Stars of Film

Shawn Ashmore The Actor Who Came in From The Cold Shawn Ashmore’s recurring role as Ice Man in the incredibly successful X-Men franchise may seem like a lucky break, but the unassuming, well-spoken Canadian had already enjoyed a long and successful career in his home country, having acted since he was eight or nine. “It’s […]

Cinematic Obsession
Cinematic Obsession

Photography by Christian Conti Styling by Sofia Karvela

Overcast
Overcast

Photography by Martin Vallin Styling by Hanna Holmgren

Nigel Barker – Raw Like Sushi
Nigel Barker - Raw Like Sushi

“I have always been inspired by authenticity, honesty and basically the raw truth. So I set out to create a series of portraits of people who live life to the fullest, people who provoke and emote.” RAW is the latest series of portraits by renowned British photographer Nigel Barker and features dynamic images of über […]

Russell James
Russell James

In an industry dominated by artifice and pomp, fashion photographer Russell James is a refreshingly unorthodox outlier, despite being at the center of it all. The preferred photographer for mega-brands including Victoria’s Secret, Russell’s modest Australian upbringing has kept him grounded while jet-setting the globe from exotic shoots on tropical private islands to exhibition openings […]

Steve & Naomi’s Founders Space
Steve & Naomi’s Founders Space

The story of Steve Hoffman and Naomi Kokubo reads like an inter- national spy thriller, full of unexpected twists and quick costume changes. Over the years, they have been highly successful game developers, entrepreneurs, coders, designers, investors, advisers, artists, and business partners. Along the way, they’ve cultivated their most successful roles yet: husband and wife. […]

Love to Pose
Love to Pose

After an amazing response, Soma is proud of its tradition of creating stylistic imagery through iconic themes. in this issue, Soma readers once again posed in homage to their favorite icons. these young creative San Franciscans offered their own portrayals of these inspiring legends. Photography by Claudia Goetzelmann Stylist: Mat Gibilisco Hair & Make Up: […]

Whites of Spring
Whites of Spring

Photography by Filippo Del Vita Styling by Elena Moussa

Our Gang
Our Gang

Photography by Christian Conti Styling by Vincent Oshin

Playground Love
Playground Love

Photography by Mike Kobal Styling by Allison St. Germain

Men’s Grooming
Men’s Grooming

Text by Karena Gupton Akhavein When it comes to men’s grooming, where does one turn in order to determine the current gestalt? The rigorously art-directed heads topping the looks on the fashion runway or the hipster working behind the bar at the coffeehouse du jour? Last summer, all catwalks pointed to a resurgence of the […]

Public School
Public School

The dynamic between street fashion and high fashion has come to dominate the pursuits of the designing world. Designers of major brands have been working for years to cultivate lines that draw inspiration from the apex of fashion while descending into the world of street style. Public School takes a different approach: designers Dao-Yi Chow […]

Rouge
Rouge

Ports 1961 blouse. Dear: Rivington+ skirt. Erica M tights. Choker from Amarcord Vintage Fashion NYC. Junya Watanabe dress. Topshop tights. Jean Paul Gaultier waistcoat. Jadi Luisa Per Fendi vintage clutch from Amarcord Vintage Fashion NYC. Dear: Rivington+ necklace. Maison Jadis trousers. Issey Miyake jacket. Ports 1961 suit. Issey Miyake jacket and pants. Jil Platner bracelet. Ports […]

Elena Slivnyak
Elena Slivnyak

“I want to make a statement, and not the next hot item that can be consulted on the fashion syllabus.” It’s the personal “Fashion Manifesto” of Elena Slivnyak, a San Franciscobased talented designer, with Ukrainian roots, who does not like the catwalks, sparkling dresses and mass consumption. “I believe that fashion is dead nowadays. There […]

Simon Says
Simon Says

British designer Simon Ungless is the Director of the School of Fashion at the Academy of Art University in San Francisco. He’s a true fashion insider with highly creative vision and a wicked sense of humor. Ungless began his career after graduating from Central St. Martin’s Masters program in London, where he cemented very close […]

Stumptown
Stumptown

According to legend, coffee as a beverage was developed thanks to a goat herder in the Ethiopian highlands who noticed that when his goats ate berries from a certain tree, they grew more spirited, and wouldn’t sleep at night. The goatherd reported this to the head of a local monastery, who brewed a beverage from […]


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