Urbanite
Urbanite
Urbanite

Haley Guild Moore Message In A Bottle “Champagne and French fries, yes please!” Haley declares when delving into her favorite food and wine pairing. “Old white burgundy paired with white truffles, also amazing,” she continues. Haley Guild Moore can take you in any direction. She has affection for things that are at once playful, decadent, […]

The Warwick Hotel
The Warwick Hotel

New York In the 21st century luxury hotel wars, the Park Hyatt, Conrad and Armani hotels battle to impress with acres of marble, absurdly lavish spas, eight-figure art collections and, of course, all those swaggering celebrity chefs. But there’s a certain sort of glamour that cannot simply be conjured from a checkbook—it has to exist […]

Cup of Luxury
Cup of Luxury

Bryan-David Scott In the early years of his life, Bryan-David Scott was a championship boxer. Today, he is a heavy hitter in a different ring, namely, in the arena of ultra-luxury coffee. “There are a lot of ways to deliver a knockout punch,” says the soft-spoken but clearly impassioned Scott, “and I believe that the […]

Roka Bar
Roka Bar

Bringing Japanese ethos to San Francisco nightlife is the ultra- chic downstairs bar of the illustrious Roka Akor. Like walking up into a starry night, Roka Bar offers city dwellers an elegant and unique experience all seven days of the week. Centered on concepts of Japanese ideology, the lounge’s contemporary design incorporates these ancient ideas […]

Drinking By Design
Drinking By Design

It has been said by many that beauty is in the eye of the beholder. Although this is may be true on many levels, it also known that items of strikingly sophisticated design can certainly catch just about anyone’s eye. Would someone prefer a delectable meal that was served to them on a disposable plastic […]

High End Spirits
High End Spirits

Highway 71 Created by NYC Mixologist Thomas Waugh Ingredients: 1 ounce Tequila Don Julio Añejo 1/2 ounce Coconut Infused Sweet Vermouth* 1 dash Chocolate Molé Bitters Smoked Cinnamon Stick for Garnish Preparation: Combine Tequila Don Julio Añejo, coconut infused sweet vermouth and chocolate molé bitters into a mix- ing glass with ice and stir. Strain […]

Fall Fashion Event
Fall Fashion Event

SOMA celebrated the release of its Fall Fashion Issue at the beautiful new Moods of Norway store in Los Angeles. Hundreds of the city’s tastemakers, movers and shakers joined the magazine in saluting another season of impeccable SOMA style. Photography by Fenton Photography

The New Golden Age of Cocktails
The New Golden Age of Cocktails

Socially speaking, the cocktail is king. Few common customs will entrance and cause obsession in the manner of a properly mixed drink. Urbanites throughout the world scour their cities for the best Old Fashioned, the finest Last Word, often to realize beauty is in the eye of the beholder. There are rules, but none have […]

The New Golden Age of Cocktails
The New Golden Age  of Cocktails

Palo-Veza 1 ounce Tequila Don Julio Reposado 3 ounces grapefruit soda 3 ounces lager Grapefruit peel for garnish Combine Tequila Don Julio Reposado, grapefruit soda and lager into a highball glass with ice (salted rim optional). Stir contents with bar spoon. Garnish with a long grapefruit peel. Ideal Serving Glass Highball glass Yield 1 drink, […]

The New Golden Age of Cocktails
The New Golden Age of Cocktails

Socially speaking, the cocktail is king. Few common customs will entrance and cause obsession in the manner of a properly mixed drink. Urbanites throughout the world scour their cities for the best Old Fashioned, the finest Last Word, often to realize beauty is in the eye of the beholder. There are rules, but none have […]

Cocktail Queen
Cocktail Queen

Text by Rohini Moradi Dajeerling LTD By: Bryan Shoffit, 15 Romolo 3/4 oz fresh lime juice 1/2 oz simple syrup 2 oz Martin Miller’s gin 2 dashes turmeric tincture 2 dashes earl grey tea tincture combine all ingredients into cocktail shaker, add ice, shake and double strain into chilled Coupe Glass. Garnish with fresh ground […]

Cocktail Queen
Cocktail Queen

“People can have whatever they want” the artist insists with a laugh as she pours out the last strands of an herbal original cocktail—“Ro’s Merry Baby.” Rohini Moradi has stepped out from behind the bar after ten years serving among San Francisco’s most revered watering holes to give us an intimate taste of her philosophy. […]

Raising Spirits
Raising Spirits

Distillation is the art of making spirits. Basically, you start with a grain or a fruit, let it ferment, then heat it up in a still to concentrate the alcohol and desired flavors. You can take this a step further by infusing botanicals and fresh juices—it then becomes a culinary art. If you want to […]

Adam Edwards
Adam Edwards

Adam Edwards is a long way from home. It’s been two years since he and a few friends packed up and set out from Florida to come to San Francisco. They came to Union Square to open up Hops & Hominy, a restaurant and bar located down an unassuming alley, and they brought with them […]

Erik Adkins
Erik Adkins

The glow of over a hundred bottles of whiskey glimmers off the barman’s smooth head, accentuating the perspiration as veteran drinksmith Erik Adkins works away, mixing cocktails and pouring the amber goodness to the packed-in patrons at Hard Water. The Pier 3 whiskey bar is the latest Charles Phan venture, this time featuring whiskey—one of […]

Robb Collins
Robb Collins

Barman Robb Collins approached the craft by utter chance when he was in need of some fast cash while pursuing a master’s degree in sports science. It took him a couple of months to realize he enjoyed the creativity that the job offered, and he has never looked back since. “Fortunately, I managed to talk […]

Carrie Lawrence
Carrie Lawrence

Carrie comes to San Francisco by way of Palm Beach, Florida. Raised down the peninsula, she cut her teeth behind the bar with her first big industry gig in Palo Alto. There she learned the importance of the cocktail and memorized over 80 drinks so secretive the recipes were only told to her. Thanks to […]

Keith McNally
Keith McNally

In the vibrant, ever-changing and fast paced New York City, where restaurants come and go quicker than a carton of milk spoils, how has one man has been able to continually build and thrive? Enter Keith McNally: brainchild behind some of the most well-known and sought-after restaurants, such as Balthazar in the fashionable SoHo, Minetta […]

Night Out at Supperclub
Night Out at Supperclub

SOMA magazine celebrated in usual style with the release of its Spring Fashion Issue at trendy Supperclub, located in San Francisco’s fashionable SoMa district. Guests indulged in Blue Angel martinis while enjoying a marvelous performance by violinist Sarena Hsu. The audience was treated to hors d’oeuvres along with a brilliant hair and beauty show by […]

Roe
Roe

The art of DJ-ing requires a lot of patience, an innate sensitivity that is keenly in tune with a crowd’s temperamental emotions, along with the confidence and ability to recognize what will bring the masses pleasure on the dance floor—even when they themselves don’t know or aren’t quite sure. Put those skills into practice for […]

Norwood
Norwood

We think of New York as a city of skyscrapers. But nestled within the stature of it all is the exclusive Norwood Club, a London-style members-only establishment. This private club located in the heart of lower Manhattan is now part of the National Registry of Historic Places and the New York City Landmarks Preservation Commission. […]

Sleeping on a Jetplane
Sleeping on a Jetplane

In a country that’s famous for its bizarre experiential hotels— from the IceHotel in Lapland to the floating Utter Inn that features an underwater aquarium for guests to sleep in—comes a new take on the red eye flight. Arlanda’s Jumbo Stay hotel repurposes a retired Boeing 747 and turns it into a travel experience, offering […]

Owen
Owen

Ten years ago, Manhattan’s Meatpacking District was in the process of gentrifying from a once desolate neighborhood—historically for slaughterhouses and derelict factories—to an emerging gritty-turned-glitzy, club and restaurant scene. In the 1980’s, the area was known for drug dealing and prostitution. With what seemed like an overnight regeneration, New York’s hippest hotels, like the Standard […]

Huli Pau!
Huli Pau!

Scouring the globe for mixologists harboring the most exotic and intriguing cocktail recipes in their repertoire, SOMA stumbled upon this Big Island jewel. You won’t have to fly across oceans to feel transported. Just a sip from this tantalizing treat conjures warm, tropical breezes and sand beneath your toes. THE BIKINI MARTINI 1 oz Ketel […]


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