Urbanite
Fall Fashion Event
Fall Fashion Event

SOMA celebrated the release of its Fall Fashion Issue at the beautiful new Moods of Norway store in Los Angeles. Hundreds of the city’s tastemakers, movers and shakers joined the magazine in saluting another season of impeccable SOMA style. Photography by Fenton Photography

The New Golden Age of Cocktails
The New Golden Age of Cocktails

Socially speaking, the cocktail is king. Few common customs will entrance and cause obsession in the manner of a properly mixed drink. Urbanites throughout the world scour their cities for the best Old Fashioned, the finest Last Word, often to realize beauty is in the eye of the beholder. There are rules, but none have […]

The New Golden Age of Cocktails
The New Golden Age  of Cocktails

Palo-Veza 1 ounce Tequila Don Julio Reposado 3 ounces grapefruit soda 3 ounces lager Grapefruit peel for garnish Combine Tequila Don Julio Reposado, grapefruit soda and lager into a highball glass with ice (salted rim optional). Stir contents with bar spoon. Garnish with a long grapefruit peel. Ideal Serving Glass Highball glass Yield 1 drink, […]

The New Golden Age of Cocktails
The New Golden Age of Cocktails

Socially speaking, the cocktail is king. Few common customs will entrance and cause obsession in the manner of a properly mixed drink. Urbanites throughout the world scour their cities for the best Old Fashioned, the finest Last Word, often to realize beauty is in the eye of the beholder. There are rules, but none have […]

Cocktail Queen
Cocktail Queen

Text by Rohini Moradi Dajeerling LTD By: Bryan Shoffit, 15 Romolo 3/4 oz fresh lime juice 1/2 oz simple syrup 2 oz Martin Miller’s gin 2 dashes turmeric tincture 2 dashes earl grey tea tincture combine all ingredients into cocktail shaker, add ice, shake and double strain into chilled Coupe Glass. Garnish with fresh ground […]

Cocktail Queen
Cocktail Queen

“People can have whatever they want” the artist insists with a laugh as she pours out the last strands of an herbal original cocktail—“Ro’s Merry Baby.” Rohini Moradi has stepped out from behind the bar after ten years serving among San Francisco’s most revered watering holes to give us an intimate taste of her philosophy. […]

Raising Spirits
Raising Spirits

Distillation is the art of making spirits. Basically, you start with a grain or a fruit, let it ferment, then heat it up in a still to concentrate the alcohol and desired flavors. You can take this a step further by infusing botanicals and fresh juices—it then becomes a culinary art. If you want to […]

Adam Edwards
Adam Edwards

Adam Edwards is a long way from home. It’s been two years since he and a few friends packed up and set out from Florida to come to San Francisco. They came to Union Square to open up Hops & Hominy, a restaurant and bar located down an unassuming alley, and they brought with them […]

Erik Adkins
Erik Adkins

The glow of over a hundred bottles of whiskey glimmers off the barman’s smooth head, accentuating the perspiration as veteran drinksmith Erik Adkins works away, mixing cocktails and pouring the amber goodness to the packed-in patrons at Hard Water. The Pier 3 whiskey bar is the latest Charles Phan venture, this time featuring whiskey—one of […]

Robb Collins
Robb Collins

Barman Robb Collins approached the craft by utter chance when he was in need of some fast cash while pursuing a master’s degree in sports science. It took him a couple of months to realize he enjoyed the creativity that the job offered, and he has never looked back since. “Fortunately, I managed to talk […]

Carrie Lawrence
Carrie Lawrence

Carrie comes to San Francisco by way of Palm Beach, Florida. Raised down the peninsula, she cut her teeth behind the bar with her first big industry gig in Palo Alto. There she learned the importance of the cocktail and memorized over 80 drinks so secretive the recipes were only told to her. Thanks to […]

Keith McNally
Keith McNally

In the vibrant, ever-changing and fast paced New York City, where restaurants come and go quicker than a carton of milk spoils, how has one man has been able to continually build and thrive? Enter Keith McNally: brainchild behind some of the most well-known and sought-after restaurants, such as Balthazar in the fashionable SoHo, Minetta […]

Night Out at Supperclub
Night Out at Supperclub

SOMA magazine celebrated in usual style with the release of its Spring Fashion Issue at trendy Supperclub, located in San Francisco’s fashionable SoMa district. Guests indulged in Blue Angel martinis while enjoying a marvelous performance by violinist Sarena Hsu. The audience was treated to hors d’oeuvres along with a brilliant hair and beauty show by […]

Roe
Roe

The art of DJ-ing requires a lot of patience, an innate sensitivity that is keenly in tune with a crowd’s temperamental emotions, along with the confidence and ability to recognize what will bring the masses pleasure on the dance floor—even when they themselves don’t know or aren’t quite sure. Put those skills into practice for […]

Norwood
Norwood

We think of New York as a city of skyscrapers. But nestled within the stature of it all is the exclusive Norwood Club, a London-style members-only establishment. This private club located in the heart of lower Manhattan is now part of the National Registry of Historic Places and the New York City Landmarks Preservation Commission. […]

Sleeping on a Jetplane
Sleeping on a Jetplane

In a country that’s famous for its bizarre experiential hotels— from the IceHotel in Lapland to the floating Utter Inn that features an underwater aquarium for guests to sleep in—comes a new take on the red eye flight. Arlanda’s Jumbo Stay hotel repurposes a retired Boeing 747 and turns it into a travel experience, offering […]

Owen
Owen

Ten years ago, Manhattan’s Meatpacking District was in the process of gentrifying from a once desolate neighborhood—historically for slaughterhouses and derelict factories—to an emerging gritty-turned-glitzy, club and restaurant scene. In the 1980’s, the area was known for drug dealing and prostitution. With what seemed like an overnight regeneration, New York’s hippest hotels, like the Standard […]

Huli Pau!
Huli Pau!

Scouring the globe for mixologists harboring the most exotic and intriguing cocktail recipes in their repertoire, SOMA stumbled upon this Big Island jewel. You won’t have to fly across oceans to feel transported. Just a sip from this tantalizing treat conjures warm, tropical breezes and sand beneath your toes. THE BIKINI MARTINI 1 oz Ketel […]

Best Drinks
Best Drinks

Inside the extravagant SLS Hotel in Beverly Hills, the collaboration between celebrity chef José Andrés, world-renowned
designer Philippe Starck, and retailers Murray Moss and Franklin Getchell is a eclectic undertaking, to put it mildly. Arguably, the four pillars that comprise this lavish undertaking are: Rojo y Blanca, a play on the traditional Spanish tapa-teria; the Patisserie, […]

Salon Urbain
Salon Urbain

Albert Einstein said, “Logic will get you from A to Z… Imagination can take you everywhere.” Logically, creating a lounge-style area out of what used to be a parking lot next to a famous concert and music hall is a good idea. That was the general concept behind Salon Urbain at the Place de Arts […]

The New Golden Age of Cocktails
The New Golden Age of Cocktails

Socially speaking, the cocktail is king. Few common customs will entrance and cause obsession in the manner of a properly mixed drink. Urbanites throughout the world scour their cities for the best Old Fashioned, the finest Last Word, often to realize beauty is in the eye of the beholder.

GP’s Neapolitan Elegance Romances Jersey City
GP’s Neapolitan Elegance Romances Jersey City

After 34 years in the restaurant business, George Politis brings a bit of East Village flair to Jersey with GP’s Restaurant, newly opened at 236 Pavonia Avenue (second to his first location in Guttenberg, NJ). From the small classic dishes with fresh ingredients that make up Politis’ signature menu, to the modern design, his new restaurant reflects the East Coast romance vibe of the young neighborhood. With Politis’ contemporary twists on typical Neapolitan fare and his restaurant’s chic interiors, GP’s Hamilton Park takes classic Italian dining to another level.

SOMA and TOKYObay Salute Top Mixologists
SOMA and TOKYObay Salute Top Mixologists

  JON GASPARINI 15 Romolo, Rye, Rosewood, Rye on the Road – San Francisco Designer-turned-serial-restaurateur Jon Gasparini keeps busy. With three bars (15 Romolo, Rosewood, and Rye) and an A-list cocktail catering venture (Rye on the Road), Gasparini also acts as a consultant all over, from local distillers to brands like Jim Beam Global, and […]

Crème Brûlée On The Street
Crème Brûlée On The Street

Castro and Market, a corner we San Franciscan’s are well familiar with, has another great reason to stop by. There, in the heart of leather and lace, sits what is becoming a sweet tradition. The Crème Brûlée Cart, with its array of growing flavors brings to life an adult’s fantasy of the ice-cream truck. With […]


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