Style
Elena Slivnyak
Elena Slivnyak

“I want to make a statement, and not the next hot item that can be consulted on the fashion syllabus.” It’s the personal “Fashion Manifesto” of Elena Slivnyak, a San Franciscobased talented designer, with Ukrainian roots, who does not like the catwalks, sparkling dresses and mass consumption. “I believe that fashion is dead nowadays. There [...]

Show Me
Show Me

Photography by Miko Lim Styling by Stephanie Tricola

Shoes to Obsess Over
Shoes to Obsess Over

The ‘90s are back, influencing fashion in ways both overt and subtle. In the case of accessories, and especially footwear, this makes for an interesting dichotomy as the ‘90s saw not only the resurgence of casual–butch standards like the Birkenstock and Doc Martens, but also the birth of the status shoe-the more exaggerated the better. [...]

Anine Bing
Anine Bing

The inherent ability to incorporate just the right amount of whimsy and downtown cool is what model turned rock goddess turned clothing designer Anine Bing has mastered. Straight from her roots in music and fashion emerges an effortlessly downtown chic look with just the right amount of edge sliced in. Attention to the tiniest of [...]

Ali Amaro: Linked to Heritage
Ali Amaro: Linked to Heritage

The boundary that separates the realm of art from the craft of jewelry making is, at best, ambiguous. Bay Area metalsmith Ali Amaro is making a career from fully embracing the blurring of this line. The jeweler and designer, who lives in Point Richmond, creates work that draws from a wide range of inspiration. Amaro, [...]

Silver Seed Clothing
Silver Seed Clothing

While leggings may be a recycled trend, New York City-based Silver Seed Clothing has cultivated an ingenious method of not only supplying the masses with top-quality, Made-in-America goods, but also nurturing members of the independent, up-and-coming design world. What sets this small company of newly-minted entrepreneurs apart from the overseas Goliaths who helped set the [...]

Piece By Piece
Piece By Piece

Elizabeth Brunner, creator of SF-based label Piece x Piece and pioneer in creating clothing out of discarded fabric swatches, is a fashion designer. Her feelings toward fashion, however, are ambivalent. “I enjoy it creatively,” allows Brunner, but foremost in her mind are the devastating ecological effects of the garment industry. Over 4,500 swatches of non-biodegradable [...]

Cres. E. Dim.
Cres. E. Dim.

To those not in the industry, it sounds like the glamorous life. The latest styles, the hottest events, flashing lights, and beautiful, confident people. And while this isn’t an untruth, it’s not the whole truth, either. Behind every collection and runway show that’s oohed and aahed over, there are countless hours of sketching, measuring, planning, [...]

Christian Louboutin: Tattooed Shoes
Christian Louboutin: Tattooed Shoes

How does Christian Louboutin, master of the red-soled shoes and innovative fashion icon, stay one step ahead of the saturated designer footwear game? Already a household name known for shoes that range from demure to sensuous and classic to bold, Louboutin introduces the next in must-have shoe fetishism (of which we are all guilty). Just [...]

Pain-free Waxing
Pain-free Waxing

Spring is here, which inevitably means abbreviated clothing. Be it Missoni bikini bottoms, Isabel Marant zipped and studded paisley Daisy Dukes, or Alexander McQueen gold-sequined micro-shorts, the conclusion remains the same: It’s time to go bare. And that means waxing. For those who regularly undergo the dreaded bikini wax, the very idea of can induce [...]

Decoded: Chic, Meet Geek
Decoded: Chic, Meet Geek

A unique kind of buzz was in the air at New York Fashion Week this year, the undeniable excitement about fashion’s blossoming romance with technology. From live streaming and live tweeting to models Instagram-ing from their smart phones on the runway (thank you, Kenneth Cole), no one can deny the current focus on technology in [...]

Don’t Shoot The Messenger
Don't Shoot The Messenger

The Berlin-based label Don’t Shoot the Messengers (DSTM) has an immediately recognizable aesthetic, articulated through sculptural and provocative leather accents, delicate sweeping silk, and, above all else, the color black. It’s a label in constant dialogue with the designer’s adoptive city and Berlin’s notoriously avant-garde disciples. Jen Gilpin, DSTM’s 34-year-old Canadian founder, established the label [...]

Continuum: 3D Printing
Continuum: 3D Printing

“Maybe data is the new black,” quips Mary Huang, half of the pioneering design duo Continuum. It might take a moment to wrap your head around, but she and her partner, Jenna Fizel, are onto something—and their work has been making waves across the fashion and design communities over the past few years. With the [...]

Nordic Attire
Nordic Attire

Usually a straitjacket is a fashion don’t, but 2013 Designer’s Nest winner, Camilla Jæger, found a way to turn crazy into sassy. Jæger’s award winning line includes three ensembles that flaunt flowing fabrics and a basic color palette. “I wanted to interpret the clothing patients were wearing during hospitalization at an historical asylum in Aarhus, [...]

The Evolution of Haute Heels
The Evolution of Haute Heels

Awkward, terrifying, treacherously tall and slightly masochistic  are not typically words used to describe footwear. However, from showrooms to runways the industry has seen a trend of museum and editorial-worthy heels. As Vivienne Westwood introduced her sky-high nine-inch pumps to the world almost a decade ago – who could forget Naomi Campbell’s infamous spill – [...]

World of Style
World of Style

In the search for the freshest in ready-to-wear, fashion has gone global. New designers are sprouting up, and the style-obsessed are taking notice, looking beyond their nearest fashion capital to curate truly international wardrobes. In the full promotion of fashion without borders, SOMA presents three of the most promising international designers.   Sofie D’Hoore From [...]

TOKYObay
TOKYObay

San Francisco-based accessory company TOKYObay was born when Dory Isaacs, a British art and fashion design major, met Jun Kobayashi, a bass-guitarist and product enthusiast, as the two were passing through Toronto. Though from eclectic backgrounds and cultures, the two saw in one another what Isaacs calls “a great symmetry of aesthetic choices,” and knew [...]

Gio Diev
Gio Diev

High Concept Shoes for High Fashion Feet The genre of sculptural shoes is, by definition, an attempt to elevate the design identity of an otherwise basic accessory. The approach undertaken by Gio Metodiev is to offer boldly visual statements. His Gio Diev collection is shaped by personal passions, merging craftsmanship with architectural and artistic inspirations. [...]

Tee LLC
Tee LLC

Rising above the surplus of twee screen printed tees offered at your local indie boutique, are three companies using high-grade fabrics and apparel design techniques, along with fresh aesthetic sensibilities, to create T-shirts that transcend the mundane. Golden Goods USA reconceptualizes the standard conference/corporate giveaway tee—the boxy, made-in-china polo or crew sporting a requisite left-chest [...]

Glory Days
Glory Days

Text by Ashley Brewster In the cyclical world of fashion, everything that is old eventually becomes new again. Over the past few seasons, ’90s minimalism has made a strong comeback. Labels like Alexander Wang, Helmut Lang, and Olivier Theyskens’ Theory have championed this chic back-to-basics movement — after all, there is only so much neon [...]

BARTON PERREIRA
BARTON PERREIRA

When internationally acclaimed accessories designer Patty Perreira met Bill Barton, President of Oliver Peoples, the stars were not only aligned, but illuminated a path where a love of design and passion for excellence came together in perfect union. Her strong aesthetic prowess—honed over time at houses like Prada, Paul Smith, Jil Sander, and Vera Wang—paired [...]

CARIN RODEBJER
CARIN RODEBJER

Carin Rodebjer takes a common objective of women’s wear—to offer high fashion with a relaxed, accessible vibe—and succeeds where so many labels fail. The Rodebjer label does not imitate renowned fashion houses or jump on trend bandwagons. She designs for a woman who is comfortable in her own skin—refined, casual and stylish. Born in Sweden, [...]

FYODOR GOLAN
FYODOR GOLAN

With their hearts firmly placed in the British fashion capital, this designer duo from Latvia (Fyodor Podgorny) and Israel (Golan Frydman) were the proud and well deserved winners of the UK’s prestige Fashion Fringe title. One of the highlights of their career, the exposure has garnered this married couple worldwide recognition. Their Spring/Summer 2012 collection [...]

RIVIERA CLUB
RIVIERA CLUB

Over the past decade, the majority of impactful menswear trends have leaned toward tailored pieces with traditional inspirations. Now, as the fashion pendulum swings away from suits and ties and toward a more relaxed, casual look, Riviera Club is stepping out with a laid-back California style. As the story goes, Derek Buse and Greg Ullery [...]


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