
1. What is “big” in Japan? 2. Who is the most creative person in Japan right now? 3. Key fashion piece this winter? 4. What do you want for Christmas? 5. Describe Tokyo in one sentence. TEXT BY Mike Burns PHOTOGRAPHY BY Jacob Hodgkinson Satoko 1. Drums and bass 2. My friends 3. Faux fur [...]

1. What are you currently most interested in or obsessed with? 2. In a word or phrase, describe what Occupy Wall Street means to you. 3. What action would you like to see the US government take to improve the nation’s economy? 4. Where do you see yourself in five years? 5. Who do you [...]

1. Describe your style in two words? 2. Which San Francisco neighborhood do you find the most stylish? 3. Who is your favorite style icon? 4. Tom Ford vs. Marc Jacobs? 5. What is your biggest fashion regret? Photography by Aric Yeakey Summer, 28 1. Dynamic and Practical 2. Upper Haight 3. Kate Moss 4. [...]

1. Describe your style in two words? 2. Which San Francisco neighborhood do you find the most stylish? 3. Who is your favorite style icon? 4. Tom Ford vs. Marc Jacobs? 5. What is your biggest fashion regret? Photography by Aric Yeakey Isabel, 20 1. Eccentric and Intricate 2. Cole Valley and the Sunset 3. [...]

1. What is your favorite thing that you are wearing? 2. What is your favorite place to shop in NYC? 3. If you could go to any of the events or fashion shows at NYC fashion week, what would you like to go to? 4. What, in your opinion, is the best article of clothing [...]

1. What’s your connection to the music world/industry? 2. What album or artist are you playing on repeat these days? 3. What was the first concert you ever went to, and if you remember-where was it? 4. What was the last show you saw that you really liked? Who was it and where was it? [...]

1. What’s your favorite item of clothing you are wearing and where is it from? 2. If you were visiting NYC and you could inhabit anywhere you wanted to in the city, where would you stay? 3. If you could time travel, what year would you go to? 4. What’s your favorite place to travel [...]

1. Your favorite fashion designer or brand? 2. How do you compare Italian and French Fashion scene? 3. Your favorite fashionable bars in Milan? 4. Your favorite fashion icons? 5. Where is the most fashionable city? Lucilla 1. Vivienne Westwood 2. French fashion is romantic while Italian fashion is more commercial 3. Magnolia 4. I have none 5. London Gianpaolo [...]

1. How do you define fashion? 2. Who is your favorite designer/label? 3. What is your favorite fashion decade? 4. Where do you get your sense of style? 5. What is one thing you will never wear? Don 1. A vitamin 2. Bernhard Willhelm 3. BOB hair 4. “MANGA” 5. Pastel colors Hideo 1. Necessary [...]

1. How has the economy affected fashion for you? 2. Where is the best place to find cheap/stylish clothes? 3. Who/what inspires you fashion-wise? 4. Best article of clothing to splurge on? 5. What item should be a staple in everyone’s wardrobe? 6. Any new fashion discoveries? Sidra 1. Playing around more creatively with select pieces and mixing vintage. 2. eBay [...]

San Francisco—The “City by the Bay” has always been home to a cast of characters — yuppies, hippies, socialites and vagabonds parade the streets in a modern day mix of a metropolitan medley. Comparisons are made between districts in every city, but in SF, the Mission and Marina are often cited as two of the [...]

Now that we have seen the answers from the kids of the Mission District, let’s hear what the neighborhood on the bay has to say… 1. How long have you lived here? 2. Where are you from originally? 3. What is your opinion of the Mission? 4. What is your opinion of the Marina? Ann, [...]

Los Angeles is known for its creative energy, making dynamic fashion statements upon the streets everyday. For the Fashion issue, SOMA asks some of LA’s most inventive people: 1. How has the economy affected fashion? 2. Where is the best place to find cheap/stylish clothes? 3. Who/what inspires you fashion-wise? 4. Best article of clothing [...]

Among the big, famous cities of the Old World, Berlin is one of the few where the gritty meets the grand. Whether we look at the stores or the galleries, this dichotomy creates a wonderful space in which differing styles can be best explored, elaborated and combined. We asked these questions to a few of [...]

The amount of creative energy that can be felt in Los Angeles at a given moment is almost unreal. From across the planet, the best of the best in their respective fields descend upon the city with the sole purpose of advancing their art form, whatever that may be. For the Summer Music issue SOMA [...]

Mark Twain once said, “The coldest winter I ever spent was a summer in San Francisco.” With that said, this Street Pulse is a reflection of some of the hottest styles, for one of the hottest summers. Since lazy days at the park, bbq’s and travel are just around the corner we have asked the following [...]

The word “holiday” might take on a new meaning when one crosses 5500 miles over the Atlantic, but that didn’t stop SOMA from chatting with some impossibly charming personalities on the streets of London. Cheers and Happy 2010! 1. Who do you want under the mistletoe this year? 2. What is the coolest present you [...]

Bonjour! The F/W ’09 Paris fashion week is winding down, which means that style still palpable in the air. SOMA stopped a few locals in “The City of Lights” to ask what is in their wardrobes and who is on their minds. 1. If you could be another person for a day, who would you [...]

London is widely regarded as one of the world’s style capitals. Just a fortnight before another London Fashion Week begins, SOMA took to the streets of East London to find out where the style starters source their inspiration. SOMA asked 1. Where do you get your sense of style? 2. Who is your favorite designer? 3. [...]

Known for its healthy obsession with all things design-oriented, San Francisco serves as home base for a wide variety of creative minds. SOMA took to the streets of the Barbary Coast to learn more about what keeps this small city on the forefront of design culture. 1 Why is design important? 2 What is your [...]

Few cities in the world can claim an influence on fashion design like Milan. A hub for all things couture, SOMA traveled to this northern Italian Cittá to discover what inspires Milanese designers during their day-to-day travels. 1 Why is design important? 2 What is your favorite trend in design today? 3 If you could [...]

We turn the spotlight to local homegrown faves. With Mom on their side, these up-and-comers share their favorite music, thoughts on touring and stage style. The stage is a sanctuary for harnessing energy, and contemplating weighty issues like pandemic viruses. 1 What do you think about when you’re onstage? 2 What does your mom think [...]

They say that you can walk down any Portland street, on any given day, throw a rock, and hit a musician. Here at SOMA we don’t encourage throwing rocks at the rock stars, but we did send local resident and contributing photographer, Anthony Georgis, to toss a few questions to some of best and [...]

Over the rolling hills of San Francisco, the streets are teeming with young artists and style innovators. Forget those images of gangling long hair and oversized tie-dye tees the city once conjured. San Francisco is vibrant with original style. Strolling past Victorian-inspired architecture, soma explores the districts that are sf’s whimsically unique hubs of street [...]