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SOMA Magazine » Archive » Fashionable Haunts
Fashionable Haunts

Twice a year, every year, the phenomenon known as fashion week marks a fashion industry one-month pilgrimage from New York to London, Milan and Paris. But you don’t have to be couture-clad to enjoy these international fashionista favorites.


Hotel Byblos, Saint-Tropez (featured above)
If a month of following the dizzying whirlwind of fashion weeks around the globe has left you in need of a retreat, take a quick jaunt to the favorite playground of the rich, famous and fabulously fashionable: Saint-Tropez. Since its inception 40 years ago, the legendary Hotel Byblos has been considered a second (or third or fourth) home to many celebrities, fashion designers and models. The massive renovation completed this year brought a new spa and B. Restaurant, which serves up tapas-style delicacies in a relaxed atmosphere surrounding the pool and bar area. For those looking for some celebrity-fueled nightlife, downstairs the famous Les Caves du Roy offers a modern interpretation of Studio 54. Hotel Byblos is a chic way to end this season’s fashion week marathon. Avenue Paul Signac 83990, Saint-Tropez.

Bagatelle, New York
Attached to the thumping nightclub, Kiss & Fly, Bagatelle is similar to its uptown counterpart, Bilboquet, marrying an uptown Euro-vibe with downtown attitude. More than just a trendy bistro for people watching, Bagatelle has the same rock star/fashion designer/model/celebrity following as counterparts Cipriani and Pastis, but with better service. Replete with all-white walls, the aesthetics of Bagatelle feel as French as you’re going to get on this side of the Atlantic. The predominantly French wine-list is extensive and creative mixologists combine fresh fruit juices with European liquors. Start with a Blues de Manhattan (a Maker’s Mark Manhattan made with elderberry liquor and muddled with blueberries), and sink into the classic steak frites, prepared by Babbo and Ducasse alumnus, Nicolas Cantrel. After dinner, grab a nightcap at one of Gotham’s premiere nightclubs. Bagatelle serves up the perfect beginning to a big night out on the town without the need to hail a cab! 409 W. 13th Street, New York. 212.675.2400

Nhow Hotel, Milan
In a city that prides itself on the three Fs—food, furniture and fashion—Nhow Hotel perfectly embodies the Italian capital of design. Situated in the übertrendy Tortona district (once home to the working class but now the epicenter of the fashion district, housing the headquarters of Italy’s fashion powerhouses, modeling agencies and photography studios), Nhow is an ultra-modern concept hotel fusing luxury, design, art, creativity and fashion, for an impressive fashionista clientele. Designed by architect Matteo Thun, Nhow has the feel of an art gallery with all the comforts of a four-star hotel. Traveling art exhibitions showcased in the lobby give the hotel a different look and feel each week. If you do decide to share a room with a friend, you had better check your modesty at the front desk, as the term “fluid design” is taken quite literally—there are no walls, and diaphanous curtains separate the expensive ultra-modern bed from the highly designed bathroom. Via Tortona 35, Milan

Club Neo, Paris
Although Les Bains Douche had a long reign as the most exclusive club in Paris, Club Neo has taken its place, with the strictest door policy in Paris. Catering to the couture jet set, this neon-lit hotspot is home to the most desirable after-parties of Paris Fashion Week. Expect to find Club Neo filled with the all the usual suspects (models, designers, agents, oligarchs and groupies) dancing on banquettes, fueled by bottles of Cristal. During fashion week Club Neo may be harder to get in to than Fort Knox, and your best strategy to get across the velvet ropes if you don’t fall into one of the above categories is to befriend the surly guards outside, or hire fake paparazzi to make a grand entrance, as there are no table reservations or guest list. 23, rue de Ponthieu 75008, Paris. +33.1.42.25.57.14

TEXT BY Hillary Latos

THE SPRING ISSUE


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