London is widely regarded as one of the world’s style capitals. Just a fortnight before another London Fashion Week begins, SOMA took to the streets of East London to find out where the style starters source their inspiration. SOMA asked 1. Where do you get your sense of style? 2. Who is your favorite designer? 3. What fad would you like to never see again? 4. What is the best item in your wardrobe?

Andreas
1. I get a lot of inspiration from my female friends  2. Ann Dem-eulemeester  3. Shoulder pads 4. My super shiny silver sparkle dress.

Sylvia
1. I like anything that’s quirky and a little offbeat  2. My mum, she makes everything I wear or Irregular Choice  3. Bubble skirts  4. The necklace I’m wearing. I love chunky pieces.

Ria
1. My style is inspired by everything  2. Stella McCartney  3. Bubble skirts  4. The biker boots I’m wearing now. They only cost 15 quid!

Havier
1. I just wear what I feel com-fortable in. It’s not calculated  2. Fewsck  3. Knee-high boots. They hide the best part of a woman’s legs  4. My purple leather vintage trousers.

Harriet
1. My aunt  2. Alexander McQueen 3. I saw a dress made from used condoms. I would never like to see it again  4. The jacket I’m wearing.

Thomas
1. I get it from living in East London. It’s full of style around here  2. Lanvin  3. Cowboy boots on women  4. These trousers, which are Ria’s.

Elfreda
1. All over—inspiration comes from everywhere  2. Vivienne Westwood  3. Emo  4. Anything that’s from the 1960s.

— Photographed by Fiona Killackey