Warning: Use of undefined constant show_category_title - assumed 'show_category_title' (this will throw an Error in a future version of PHP) in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/category-seo-meta-tags/category-seo-meta-tags.php on line 510

Warning: Use of undefined constant show_tag_title - assumed 'show_tag_title' (this will throw an Error in a future version of PHP) in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/category-seo-meta-tags/category-seo-meta-tags.php on line 511

Warning: session_start(): Cannot start session when headers already sent in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/wp-clone-template/main.php on line 119
SOMA Magazine » Archive » Taken By Surprise
Taken By Surprise

Cutting-Edge Collaborations Between Designers, Artists and Brands

Over the past decade, designer collaborations have become de rigueur for brands to simultaneously attract attention and outsource innovation. Taken by Surprise does not chronicle how designers became the new celebrities and celebrities became the new designers, but it does offer the most conceptually and visually interesting examples of the practice. Featuring a broad range of limited edition collaborations, installations, pop-ups, product commissions, experiences, environments and vehicles, this Eurocentric edition really concentrates its focus on brand building. In many ways, the brand x brand or designer x brand collaboration is a type of white flag to admit art has been co-opted by Madison Ave. So, why not at least enjoy the resulting eye candy?

Published by Gestalten
Text by Michael Cohen

THE SPRING ISSUE


Warning: A non-numeric value encountered in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/ultimate-social-media-icons/libs/controllers/sfsi_frontpopUp.php on line 51

Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/ultimate-social-media-icons/libs/sfsi_widget.php on line 164

Warning: A non-numeric value encountered in /nfs/c02/h04/mnt/21984/domains/somamagazine.com/html/site/wp-content/plugins/ultimate-social-media-icons/libs/sfsi_widget.php on line 188
Facebook
Facebook
Instagram
LinkedIn
YouTube
Email