Taken By Surprise

Cutting-Edge Collaborations Between Designers, Artists and Brands

Over the past decade, designer collaborations have become de rigueur for brands to simultaneously attract attention and outsource innovation. Taken by Surprise does not chronicle how designers became the new celebrities and celebrities became the new designers, but it does offer the most conceptually and visually interesting examples of the practice. Featuring a broad range of limited edition collaborations, installations, pop-ups, product commissions, experiences, environments and vehicles, this Eurocentric edition really concentrates its focus on brand building. In many ways, the brand x brand or designer x brand collaboration is a type of white flag to admit art has been co-opted by Madison Ave. So, why not at least enjoy the resulting eye candy?

Published by Gestalten
Text by Michael Cohen

THE OBSESSION ISSUE

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