Simon Says
Simon Says

British designer Simon Ungless is the Director of the School of Fashion at the Academy of Art University in San Francisco. He’s a true fashion insider with highly creative vision and a wicked sense of humor. Ungless began his career after graduating from Central St. Martin’s Masters program in London, where he cemented very close […]

Stumptown
Stumptown

According to legend, coffee as a beverage was developed thanks to a goat herder in the Ethiopian highlands who noticed that when his goats ate berries from a certain tree, they grew more spirited, and wouldn’t sleep at night. The goatherd reported this to the head of a local monastery, who brewed a beverage from […]

Simone Prick
Simone Prick

“Growing up I was a dreamer, living in my own little fantasy world, surrounded by beauty.” So begins the biography of Simone Prick, one of the Netherlands’ most exciting young artists. While Simone’s opening gambit may be entrenched in the vernacular of the creative, she reveals in our conversation that her love of art is […]

Wired Up
Wired Up

Photography by KENJI TOMA Created by NAOMI Conceived by ROOM1463

Chad Farmer
Chad Farmer

As one who believes advertising should always “tell a story” while simultaneously stirring desire for the focal selling point, Chad Farmer has become well known for his clean aesthetic and evocative imagery through his work as an Art Director. After attending Art Center College of Design in Pasadena, he worked his way to becoming Senior […]

IPose
IPose

SOMA is proud of its tradition of creating stylistic imagery through iconic themes. In this issue, SOMA readers again posed in homage to their favorite icons. These creative individuals offered their own portrayals of inspiring legends. Model Lona Alia Duncan poses as Ann Margret. Lona Alia Duncan wears a Diane Von Furstenberg dress. Model Lydia […]

Siba Sahabi
Siba Sahabi

The future is handmade. This is the real innovation. Today, as the perfection of technology is becoming more human, and men are becoming more robotic, Siba Sahabi (sibasahabi.com), a poetic designer with German and Iranian roots, invites us to contemplate imperfection as the mother of all arts. “Handmade items have an imperfection that gives them […]

Acne Style
Acne Style

Stockholm’s smashing success of a brand, ACNE (or Ambition to Create Novel Expression) has cut the ribbon on its new Acne Studio location in downtown Los Angeles. The label has accumulated over 40 worldwide locations, just barely 18 years after its founding. The new store is relative to others, with space age lines and a […]

Word Play: Book Reviews
Word Play: Book Reviews

ReFashioned: Cutting-Edge Clothing by Sass Brown (Laurence King) Sass Brown serves up her second book in the form of ReFashioned: Cutting-Edge Clothing from Upcycled Materials. This collection of reviews by Brown on dozens of global designers provides a window into the mind of the eco fashion expert, citing standouts such as Kondakis and Nudie Jeans. […]

Street Pulse: San Francisco
Street Pulse: San Francisco

1. Why is design important? Why does the design or creation of something even matter? 2. If you could redesign any object, what would it be? 3. How would you describe your personal style? 4. If you could shadow any designer for a day, who would it be? 5. Where do you look for obscure […]

No Strings Attached
No Strings Attached

Bristol Old Vic Director Tom Morris and the South African Handspring Puppet Company have joined forces once again to realize one of Shakespeare’s most popular and fantastical plays—their first collaboration since the hugely successful War Horse, a show that conquered the theatre world. Dale Franzen, Director of The Broad Stage in Santa Monica, CA, is […]

Martin Marino
Martin Marino

Have you ever found the perfect bag, except it wasn’t quite as perfect as you thought? Maybe it was the handle, maybe the hardware, or maybe everything was perfect, but you really wished the print was just a little bit darker? These are the types of problems that San Francisco-based designer Martin Marino is solving with their line of […]

Studio A/S Copenhagen
Studio A/S Copenhagen

The DJ elite are going to Denmark for the lightweight headphones by Studio A/S. AIAIAI headphones are sported on tour by producers from labels like Fool’s Gold, Ghostly International, Infiné Records, Kitsuné, Native Instruments and Teenage Engineering. The audio designers recently opened “the world’s smallest flagship store” in Copenhagen, which sells headphones, earphones, accessories and […]

Performance
Performance

Photography by Christian Conti Styling by Wouri Vice MCM collar, Giovannio hat, Dominic Lious shearling, Ruthie Davis shoes Valentina Kova leather bib, Alon Livine pants, Ruthie Davis shoes, Georgine gloves BCBG harness, Alon Livine shirt, Herve leger pants, Ruthie Davis shoes, Valentina Kova jewerly Charlotte Ronson leather set, BCBG clutch, Ruhtie Davis shoes MCM bag, […]

Show Me
Show Me

Photography by Miko Lim Styling by Stephanie Tricola


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