Vidal Sassoon: The Movie
Vidal Sassoon: The Movie

“Shake it,” an 82-year-old Vidal Sassoon demands an elegant waif as his hand vigorously enters and ruffles her hair. Mr. Sassoon has just exited a limo and is striding, entourage in tow, along a downtown LA street en route to a press conference. All that’s missing from making this look like an outtake from Austin […]

Dawid Tomaszewski
Dawid Tomaszewski

Dawid Tomaszewski: Modern Couture In fashion geography as we know it, nobody ever thinks of Poland as a relevant location. Paris and Milan come to mind for the classic luxurious fashions, Japan and Antwerp for the avant-garde, and a few more cities and countries may be added to the list (Australia, Brazil, Turkey and their […]

BYREDO M/MINK
BYREDO M/MINK

A perfume that smells like ink, to remind the wearer of a printers’ studio. This is the idea behind M/Mink, the latest release from luxury perfume house Byredo. Byredo was founded in 2006 by Ben Gorham, a former basketball player covered in tattoos. It was a chance encounter with a French perfumer that reinforced his […]

Tiffany Shlain
Tiffany Shlain

Filmmaker, Internet advocate, artist and activist, Tiffany Shlain is a woman of all trades. When she’s not blogging for The Huffington Post for her column “Breakfast at Tiffany’s,” she’s jet-setting to the Sundance Film Festival for the premiere of one of her documentaries (or in this year’s case, two) or presiding over the Moxie Institute, […]

Ayana Hampton
Ayana Hampton

Ayana Hampton bounds towards me in orange like a glowing giant, her mouth open, teeth widening into an electrifying cave of snow-white elasticity. She had a difficult time locating the Casa del Mar hotel, so I have agreed to stand on the street and wave. Coming into my sphere as if I’m a long lost […]

Fashion Comes to the de Young
Fashion Comes to the de Young

Photography by Gregory Bertolini Sheathed in dappled and perforated copper material, the de Young Museum poses in Golden Gate Park like a finely tailored fashion icon. The re-opening of the avant-garde building, which was designed by the Swiss team of Herzog & de Meuron, and local architects Fong & Chan, marked a new unification of […]

Ørgreen
Ørgreen

Scandinavia is an unlikely birthplace for a sunglasses brand: with its generally cold climate, dark winters and rainy summers, one could hardly find the time to wear shades. It comes as a bit of a surprise, then, that one of the most successful sunglasses brands to emerge in the last few years was born in […]

Street Pulse: Milan 2011
Street Pulse: Milan 2011

1. Your favorite fashion designer or brand? 2. How do you compare Italian and French Fashion scene? 3. Your favorite fashionable bars in Milan? 4. Your favorite fashion icons? 5. Where is the most fashionable city? Lucilla 1. Vivienne Westwood 2. French fashion is romantic while Italian fashion is more commercial 3. Magnolia 4. I have none 5. London Gianpaolo […]

Street Pulse: TOKYO 2011
Street Pulse: TOKYO 2011

1. How do you define fashion? 2. Who is your favorite designer/label? 3. What is your favorite fashion decade? 4. Where do you get your sense of style? 5. What is one thing you will never wear? Don 1. A vitamin 2. Bernhard Willhelm 3. BOB hair 4. “MANGA” 5. Pastel colors Hideo 1. Necessary […]

Street Pulse: NYC Fashion Week
Street Pulse: NYC Fashion Week

1. How has the economy affected fashion for you? 2. Where is the best place to find cheap/stylish clothes? 3. Who/what inspires you fashion-wise? 4. Best article of clothing to splurge on? 5. What item should be a staple in everyone’s wardrobe? 6. Any new fashion discoveries? Sidra 1. Playing around more creatively with select pieces and mixing vintage. 2. eBay […]

Sleeping on a Jetplane
Sleeping on a Jetplane

In a country that’s famous for its bizarre experiential hotels—from the IceHotel in Lapland to the floating Utter Inn that features an underwater aquarium for guests to sleep in—comes a new take on the red eye flight. Arlanda’s Jumbo Stay hotel repurposes a retired Boeing 747 and turns it into a travel experience, offering passengers […]

Matthias Pliessnig
Matthias Pliessnig

Form, Function and Physics The word “Amada” in Spanish is a term of endearment between lovers suggesting intimacy and physical closeness. The two are intertwined, familiar with the curves and bends of each other, yet discovering them over and over. Amada is also the name of furniture designer Matthias Pliessnig’s signature piece, a 27-foot-long bench […]

Word Play
Word Play

100 Contemporary Fashion Designers Taschen Edited by i-D mastermind Terry Jones, this two-volume behemoth is a compendium of 100 contemporary fashion designers. Unlike Taschen’s multi-tome Fashion Now, which aims to represent the forefront of garment and textile design in the years it was published, this book is intended to be a more superficial catalogue of […]

T-Post
T-Post

T-Post Many claim that print is dead, but we certainly don’t believe such a statement—after all, we are very much alive and kicking. But even if print might not be dead, it is more difficult nowadays to come up with new ways to wow audiences, engage readers and find new ways to print. The guys […]

Our New BLOG!!!

Hello World! If you’re a frequent visitor to somamagazine.com, we’re sure you’ve noticed a lot of changes recently. Our new website is better than ever with tons of content from our archives being added constantly. We just got our Blog up and running and you should see lots of new content appearing here soon. Think of it as a way […]


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