HONEY IN THE ROUGH
HONEY IN THE ROUGH

At the heart of Rivington Street in the Lower East Side of Manhattan is a small boutique devoted not just to the dress, but to all the ready-to-wear refinery needed for an inspiring evening. Honey in the Rough is the boudoir of any woman’s dream, carrying everything from baroque earrings by Iosselliani to Miller Harris […]

FYODOR GOLAN
FYODOR GOLAN

With their hearts firmly placed in the British fashion capital, this designer duo from Latvia (Fyodor Podgorny) and Israel (Golan Frydman) were the proud and well deserved winners of the UK’s prestige Fashion Fringe title. One of the highlights of their career, the exposure has garnered this married couple worldwide recognition. Their Spring/Summer 2012 collection […]

A HAT FOR ALL SEASONS
A HAT FOR ALL SEASONS

Tracy in a Trilby, Hammett in a Homburg. The beloved hats of yore are making a comeback everywhere from New York to Milan, and a little shop out in the Richmond District of San Francisco is stitching them just like they used to. Paul’s Hat Works, which is not owned by a Paul but by […]

FENSTER’S SONIC HIDE-AWAY
FENSTER'S SONIC HIDE-AWAY

Hauntingly visceral and poetically cerebral, the melodic and lyrical compositions that comprise Berlin-based band Fenster’s debut album Bones seem to excavate our collective subconscious. The result is a powerful collection of songs that have rapidly infiltrated Europe’s independent music scene since forming in the winter of 2010. The creation of Jonathan Jarzyna, a Berliner, and […]

FACEBOOK’S BIG SISTER
FACEBOOK'S BIG SISTER

SOMA sat down with best-selling author and CEO of Hearsay Social, Clara Shih “Every decade or decade and a half, you get these narrow windows of opportunity and there is such a disruption in the market that you actually can change the world with an idea,” says Clara Shih from the offices of Hearsay Social, just […]

RIVIERA CLUB
RIVIERA CLUB

Over the past decade, the majority of impactful menswear trends have leaned toward tailored pieces with traditional inspirations. Now, as the fashion pendulum swings away from suits and ties and toward a more relaxed, casual look, Riviera Club is stepping out with a laid-back California style. As the story goes, Derek Buse and Greg Ullery […]

CATCH
CATCH

A fitting name for a seafood restaurant, Catch made its debut on the New York restaurant scene in the fall of 2011, forcing the Meatpacking District to make room for yet another work of art in restaurant décor. The multi-level eatery is housed in a turn-of-the-century building, and was designed by the EMM Group, a […]

GREEN AND GORGEOUS
GREEN AND GORGEOUS

Natural and organic beauty products are cropping up all over. SOMA examines a few of the best. EYE MAKEUP: JOSIE MARAN REM PEN Model Josie Maran was motivated to create her eco-friendly cosmetics line after countless hours spent in makeup artists’ chairs, asking whether there were products out there that were effective but also good […]

SCREAMING FEMALES
SCREAMING FEMALES

It’s Saturday night in New Brunswick, New Jersey. A restless crowd buzzes with energy as a petite girl with jet-black hair slowly pushes her way through the crowd. Once on stage, she picks up a guitar that’s almost as big as she is and starts generating a grinding dissonant wail. She seems to double in […]

MUJI: SWEEPING NYC
MUJI: SWEEPING NYC

Meaning “no brand,” MUJI comes from the Japanese word mujirushi and their simple aesthetic mirrors their moniker. With humble beginnings, MUJI started as a small storefront in 1980 in the hip Aoyama area of Tokyo, offering only 40 products. Since the concept emerged in the Japanese metropolis 30 years ago, the company has skyrocketed into […]

FILM: LORD NORMAN FOSTER
FILM: LORD NORMAN FOSTER

How much does the building weigh? This question seems to haunt every project Lord Norman Foster designs. Challenged by Buckminster Fuller in the ‘70s, Foster began to seriously investigate weight, energy and performance to answer this difficult question. And his architecture shows it. When you ask Foster to define his modus operandi, he isn’t able […]

LAST WORD
LAST WORD
I-POSE: TOKYO
I-POSE: TOKYO

Keeping with SOMA’s unique tradition of innovation and having cutting-edge content, we’d like to introduce a new section to our magazine: I – Pose. This section portrays the winners of the online SOMA competition between readers of our magazine posed as their favorite celebrities. In this particular issue, we featured young creative minds from Tokyo and […]

WHEN YOU GOTTA GO…
WHEN YOU GOTTA GO...

Remember when people used to visit a bar or restaurant for the drinks and food? Now a whole crop of venues features design-forward lavatories that have patrons lining up for the loos Sketch London When Sketch opened in London in 2002 in an 18th-century townhouse in Mayfair, its formula of delicious food by master chef […]

FROM ART TO ANTHRO
FROM ART TO ANTHRO

Clothing and home retailer Anthropologie scouts artistic talent to design not only its products but also each of its surreal, dream-like locations in an effort to revamp a traditional strategy Most retailers operate with specific methods, chasing profit via products with the widest appeal. It’s a formula that ensures fun colors and funky styles are […]


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