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Uncategorized | SOMA Magazine - Part 4
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Street Pulse: NYC Fashion Week
Street Pulse: NYC Fashion Week

1. How has the economy affected fashion for you? 2. Where is the best place to find cheap/stylish clothes? 3. Who/what inspires you fashion-wise? 4. Best article of clothing to splurge on? 5. What item should be a staple in everyone’s wardrobe? 6. Any new fashion discoveries? Sidra 1. Playing around more creatively with select pieces and mixing vintage. 2. eBay […]

Word Play
Word Play

100 Contemporary Fashion Designers Taschen Edited by i-D mastermind Terry Jones, this two-volume behemoth is a compendium of 100 contemporary fashion designers. Unlike Taschen’s multi-tome Fashion Now, which aims to represent the forefront of garment and textile design in the years it was published, this book is intended to be a more superficial catalogue of […]

Our New BLOG!!!

Hello World! If you’re a frequent visitor to somamagazine.com, we’re sure you’ve noticed a lot of changes recently. Our new website is better than ever with tons of content from our archives being added constantly. We just got our Blog up and running and you should see lots of new content appearing here soon. Think of it as a way […]

SF, Mission District: Nov 2010
SF, Mission District: Nov 2010

San Francisco—The “City by the Bay” has always been home to a cast of characters — yuppies, hippies, socialites and vagabonds parade the streets in a modern day mix of a metropolitan medley. Comparisons are made between districts in every city, but in SF, the Mission and Marina are often cited as two of the […]

SF, Marina District: Nov 2010
SF, Marina District: Nov 2010

Now that we have seen the answers from the kids of the Mission District, let’s hear what the neighborhood on the bay has to say… 1. How long have you lived here? 2. Where are you from originally? 3. What is your opinion of the Mission? 4. What is your opinion of the Marina? Ann, […]

Los Angeles: Sept 2010
Los Angeles: Sept 2010

Los Angeles is known for its creative energy, making dynamic fashion statements upon the streets everyday. For the Fashion issue, SOMA asks some of LA’s most inventive people: 1. How has the economy affected fashion? 2. Where is the best place to find cheap/stylish clothes? 3. Who/what inspires you fashion-wise? 4. Best article of clothing […]

Berlin: Aug 2010
Berlin: Aug 2010

Among the big, famous cities of the Old World, Berlin is one of the few where the gritty meets the grand. Whether we look at the stores or the galleries, this dichotomy creates a wonderful space in which differing styles can be best explored, elaborated and combined. We asked these questions to a few of […]

Los Angeles: July 2010
Los Angeles: July 2010

The amount of creative energy that can be felt in Los Angeles at a given moment is almost unreal. From across the planet, the best of the best in their respective fields descend upon the city with the sole purpose of advancing their art form, whatever that may be. For the Summer Music issue SOMA […]

San Francisco: May/June 2010
San Francisco: May/June 2010

Mark Twain once said, “The coldest winter I ever spent was a summer in San Francisco.” With that said, this Street Pulse is a reflection of some of the hottest styles, for one of the hottest summers. Since lazy days at the park, bbq’s and travel are just around the corner we have asked the following […]

An Equal Opportunity Provocateur
An Equal Opportunity Provocateur

Playwright and director Young Jean Lee Perhaps one measure of art lies in its ability to speak truth to the human condition. For the 35-year-old New York-based playwright, Young Jean Lee is not necessarily holding a mirror up to our darker nature as she’s shattering it over our heads. Lee has been a fixture of […]

A Twin Thing
A Twin Thing

Mim and Liv Nervo, The new face of POP Music Behind every great song is a great writer. Behind every great girlie pop hit of the last 12 months there are two: Miriam (Mim) and Olivia (Liv) Nervo. Born and raised in the leafy suburbs of Melbourne, Australia, the 27-year-old twins left home at just […]

Finding Fantasy
Finding Fantasy

In the Loop With Owen Pallett I’m crowded with half a dozen people in the control room of Different Fur Studios in San Francisco’s Mission District. We’re looking through two panes of glass at Toronto-based musician and composer Owen Pallett, better known as Final Fantasy. It’s like looking through the glass of an oven door. […]

London: Dec/Jan 2010
London: Dec/Jan 2010

The word “holiday” might take on a new meaning when one crosses 5500 miles over the Atlantic, but that didn’t stop SOMA from chatting with some impossibly charming personalities on the streets of London. Cheers and Happy 2010! 1. Who do you want under the mistletoe this year? 2. What is the coolest present you […]

Ada Zanditon
Ada Zanditon

Surreal fashion that could save the world While it may be easy to spot the next big thing in the fashion business, it’s always a bit tricky to find young designers willing to take a more environmentally-conscious approach. Remarkably, London-based Ada Zanditon seems to have achieved this feat with her one-year-old brand that is now […]

Abigail Lorick
Abigail Lorick

Model turned designer takes over the runways Inspired by a forsaken ladylike elegance, designer Abigail Lorick brings retro sensibility to the modern woman with her LORICK collection. A Floridian transplant, now living and working in Manhattan, Lorick’s first exposures to fashion came from her grandma and reading Vogue Magazine. By high school, she was a […]

Paris: Oct 2009
Paris: Oct 2009

Bonjour! The F/W ’09 Paris fashion week is winding down, which means that style still palpable in the air.  SOMA stopped a few locals  in “The City of Lights” to ask what is in their wardrobes and who is on their minds. 1. If you could be another person for a day, who would you […]

Aimee Garcia
Aimee Garcia

A triple threat electrifies in Trauma Growing up in the suburbs of Chicago, Aimee Garcia had the makings of a performer from an early age. A professional dancer by the age of seven, she was cast in Paul Mejia’s Cinderella at the Auditorium Theater, which lead her to perform 20 shows a month as Clara […]

Anna Gunn
Anna Gunn

The actress breaks out with Breaking Bad Many actors would be envious of Anna Gunn’s resume. She has graced both the stage and the screen in a variety of forms throughout her career, and has appeared in the role of Martha Bullock on HBO’s much-lauded series Deadwood in addition to appearing in several feature films. Growing […]

Street Pulse: London
Street Pulse: London

London is widely regarded as one of the world’s style capitals. Just a fortnight before another London Fashion Week begins, SOMA took to the streets of East London to find out where the style starters source their inspiration. SOMA asked 1. Where do you get your sense of style? 2. Who is your favorite designer? 3. […]

Petra Storrs
Petra Storrs

  Culptural Structures, Shapes and the Future of Fashion London-based artist and polymath Petra Storrs defies all artistic genres by assimilating set and prop design, stage costume design, illustration and myriad quirky works of the imagination. Her singular vision led to the unforgettable spectacle of singer Paloma Faith at a London show, whose umbrella-shaped mirror […]

Antonio Azzuolo
Antonio Azzuolo

A.A. Collection finds Beauty in The Basics Antonio Azzuolo’s a.a. collection achieves something in menswear much loftier than a trend. With trousers and blazers marked with scrutiny and care over every inch, a.a. achieves an understated essence, yet retains an uncompromised maximum of potential. From his tiny, but incredibly well-organized home studio in downtown Manhattan, […]

Alva Noto: Surgeon of Sound
Alva Noto: Surgeon of Sound

Text by Alexander Provan Photography by Kenichi Hagihara Carsten Nicolai’s performance of Xerrox in the Tate Modern’s Turbine Hall in May was as much surgery as music. An array of computers and mixers replaced the patient on the operating table, and rather than display the surgeon’s forays into the body, a vast screen behind Nicolai […]

Bumsuk Choi
Bumsuk Choi

Korean designer Bumsuk Choi takes to the streets, conjuring vintage Helmut Lang Designer Bumsuk Choi is proving great ideas aren’t limited by borders, and great collections aren’t limited by name recognition with his General Idea menswear collection, now hitting the US. After 10 seasons in the market, Choi  became the first Korean menswear designer to […]

Street Pulse: San Francisco
Street Pulse: San Francisco

Known for its healthy obsession with all things design-oriented, San Francisco serves as home base for a wide variety of creative minds. SOMA took to the streets of the Barbary Coast to learn more about what keeps this small city on the forefront of design culture. 1 Why is design important? 2 What is your […]



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