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BREATHE IN, BLOW OUT
BREATHE IN, BLOW OUT

Not bothering with haircuts and coloring, blow out salons are an emerging beauty trend. An affordable taste of luxury, women can walk in and pick out hairstyles from a menu while enjoying a coffee or afternoon spirit. The looks are simple, yet unattainable at home. Stylists employ a high-pressured hair dryer, a bit of handiwork, […]

Birthday
Once upon a time in Brooklyn
OCCUPY WALL STREET
OCCUPY WALL STREET

1. What are you currently most interested in or obsessed with? 2. In a word or phrase, describe what Occupy Wall Street means to you. 3. What action would you like to see the US government take to improve the nation’s economy? 4. Where do you see yourself in five years? 5. Who do you […]

MAKEUP OBSESSED
MAKEUP OBSESSED

D&G Perfect Finish Creamy Foundation: Smooth operator The luxuriously decadent liquid gold packaging of D&G Perfect Finish Creamy Foundation provides a dose of high fashion glamour on the vanity, and that could be fuel enough for our obsession with this product. But in addition, this seriously lush foundation, which has a uniquely sensuous whipped texture […]

ORGANIC AVENUE
ORGANIC AVENUE

It’s standing-room only this rainy Sunday morning under the bright orange awning of Organic Avenue’s West Village location. Neighboring raw food diehards have come out in droves to get their fix of the organic fresh-pressed offerings: vegetable juices, shot-sized elixirs, protein-rich smoothies as well as an assortment of plant-based raw meals, all prepared in the […]

Mind Heist starring Annabella

Check out the new video from Mike Kobal filmed during his fashion shoot for our Fall Fashion issue.

Flasks from the Past
Flasks from the Past

On my last trip to New York City, I discovered a hidden treasure at the back of a Greenwich Village boutique. Drawn to the accessories portion of the shop, I carefully picked up a small bottle of what appeared to be a remedy from an old apothecary. I inhaled and sensed nostalgia for another age, […]

Street Pulse: SF Marina
Street Pulse: SF Marina

1. Describe your style in two words? 2. Which San Francisco neighborhood do you find the most stylish? 3. Who is your favorite style icon? 4. Tom Ford vs. Marc Jacobs? 5. What is your biggest fashion regret? Photography by Aric Yeakey Summer, 28 1. Dynamic and Practical 2. Upper Haight 3. Kate Moss 4. […]

Street Pulse: SF Mission
Street Pulse: SF Mission

1. Describe your style in two words? 2. Which San Francisco neighborhood do you find the most stylish? 3. Who is your favorite style icon? 4. Tom Ford vs. Marc Jacobs? 5. What is your biggest fashion regret? Photography by Aric Yeakey Isabel, 20 1. Eccentric and Intricate 2. Cole Valley and the Sunset 3. […]

Street Pulse: New York City
Street Pulse: New York City

1. What is your favorite thing that you are wearing? 2. What is your favorite place to shop in NYC? 3. If you could go to any of the events or fashion shows at NYC fashion week, what would you like to go to? 4. What, in your opinion, is the best article of clothing […]

New York City
New York City

1. What’s your connection to the music world/industry? 2. What album or artist are you playing on repeat these days? 3. What was the first concert you ever went to, and if you remember-where was it? 4. What was the last show you saw that you really liked? Who was it and where was it? […]

Cosmessentials
Cosmessentials

Even though I grew up in a household full of females and only two males (our poor Daddy dearest and our beloved beagle), I had to learn to do the girly stuff in life on my own. During my childhood and adolescence, I was raised to believe that traditionally feminine conventions like makeup, fashion and […]

Velocity

Check out the new video from Mike Kobal filmed during his fashion shoot for our travel issue.  

iPhone/iPad Application Available Now!
iPhone/iPad Application Available Now!

SOMA is extremely delighted to share our new iPhone/iPad App with you! Now you can read issues of SOMA Magazine anywhere. Download it from iTunes:  http://tinyurl.com/somamagmobile  

NYC: May/June 2011
NYC: May/June 2011

1. What’s your favorite item of clothing you are wearing and where is it from? 2. If you were visiting NYC and you could inhabit anywhere you wanted to in the city, where would you stay? 3. If you could time travel, what year would you go to? 4. What’s your favorite place to travel […]

Strange Action (Utopia)
Strange Action (Utopia)

Isabel Lewis throbs with fantasy for contemporary dance. Dance in her fantasy does not strive for a physical, formal or conceptual ideal but instead the simultaneous precision and confusion germane to physical existence. It exists with no supplementary verbal or image-based information and thus external to market logics. It showcases what dance can do rather […]

Word Play
Word Play

Periodic Browsing Today’s bookshops increasingly focus on their periodicals, stocking a curated selection of constantly changing contents that keep things fresh and inspire customers to return. Motto is one of the city’s newest and most comprehensive stops for periodic enticements. Opened in December 2008 in an old frame factory in Kreuzberg, the wood-paneled shop jams […]

Melting Point Video

Here’s another video from Mike Kobal. Going along with his recent shoot Melting Point.

Girls Just Wanna Have Fun Video

Here’s a little video by Mike Kobal from his shoot Girls Just Wanna Have Fun. Hope you like, we’ll have more videos to come.

BYREDO M/MINK
BYREDO M/MINK

A perfume that smells like ink, to remind the wearer of a printers’ studio. This is the idea behind M/Mink, the latest release from luxury perfume house Byredo. Byredo was founded in 2006 by Ben Gorham, a former basketball player covered in tattoos. It was a chance encounter with a French perfumer that reinforced his […]

Ayana Hampton
Ayana Hampton

Ayana Hampton bounds towards me in orange like a glowing giant, her mouth open, teeth widening into an electrifying cave of snow-white elasticity. She had a difficult time locating the Casa del Mar hotel, so I have agreed to stand on the street and wave. Coming into my sphere as if I’m a long lost […]

Street Pulse: Milan 2011
Street Pulse: Milan 2011

1. Your favorite fashion designer or brand? 2. How do you compare Italian and French Fashion scene? 3. Your favorite fashionable bars in Milan? 4. Your favorite fashion icons? 5. Where is the most fashionable city? Lucilla 1. Vivienne Westwood 2. French fashion is romantic while Italian fashion is more commercial 3. Magnolia 4. I have none 5. London Gianpaolo […]

Street Pulse: TOKYO 2011
Street Pulse: TOKYO 2011

1. How do you define fashion? 2. Who is your favorite designer/label? 3. What is your favorite fashion decade? 4. Where do you get your sense of style? 5. What is one thing you will never wear? Don 1. A vitamin 2. Bernhard Willhelm 3. BOB hair 4. “MANGA” 5. Pastel colors Hideo 1. Necessary […]


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